At Watch Wave, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or make a purchase.

This Privacy Policy is intended to comply with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

1. Information We Collect

When you interact with our website, we may collect the following types of information:

  • Personal Information: Your name, email address, telephone number, billing address, delivery address, and other information you provide when placing an order or contacting us.
  • Order Information: Details about products you purchase, order dates, order history, delivery information, and related communications.
  • Payment Information: Payment details required to process your transaction. Payments are processed securely by PayPal, and we do not store your full payment card details.
  • Technical Information: IP address, browser type, device type, operating system, and information about how you use our website.
  • Cookie Information: Information collected through cookies and similar technologies used on our website.

We only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders
  • Arrange delivery of your purchases
  • Process payments and refunds
  • Communicate with you about orders, returns, refunds, or enquiries
  • Provide customer support
  • Improve our website, products, and services
  • Maintain website security and prevent fraud
  • Comply with our legal and regulatory obligations
  • Send marketing communications where you have provided the necessary consent or where otherwise permitted by law

We do not sell or rent your personal information to third parties.

3. Legal Basis for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

  • It is necessary to perform a contract with you, such as processing and delivering an order.
  • It is necessary for us to comply with a legal obligation.
  • We have a legitimate interest in operating, securing, and improving our business and website.
  • You have provided consent, where consent is required by law.

Where we rely on consent, you may withdraw your consent at any time.

4. Sharing Your Information

We may share your personal information with trusted third parties where reasonably necessary to provide our services, including:

  • Payment providers such as PayPal
  • Delivery and shipping companies
  • Website hosting and technology providers
  • Customer service and business support providers
  • Professional advisers where necessary
  • Law enforcement, regulators, or government authorities where required by law

We only share information where there is a lawful basis to do so and take reasonable steps to ensure that your information is appropriately protected.

5. Payment Information

Payments are securely processed through PayPal.

When you make a payment, your payment information is processed by PayPal in accordance with its own privacy policy and security practices.

Watch Wave does not store your full payment card details on our website.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, security, and your browsing experience.

Cookies may help us:

  • Remember items in your shopping cart
  • Understand how visitors use our website
  • Improve website performance
  • Remember certain preferences
  • Provide relevant website functionality

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect some website functionality.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining business records, resolving disputes, and complying with legal or accounting requirements.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

8. Your Data Protection Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain types of processing
  • Request the transfer of your personal information where applicable
  • Withdraw consent where we rely on consent as our legal basis
  • Complain to the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed

To exercise your rights, please contact us at support@watchwaves.co.uk.

We may need to verify your identity before processing certain requests.

9. Protecting Your Information

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection laws and that appropriate safeguards are in place.

11. Children’s Privacy

Our website is not intended for children under the age of 18 to place orders.

We do not knowingly collect personal information from children for the purpose of making purchases through our website.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or data protection obligations.

Any updated version will be published on this page with the revised effective date.

14. Contact Us

If you have any questions about this Privacy Policy, how we use your information, or your data protection rights, please contact us:

Business Name: Watch Wave
Business Email: support@watchwaves.co.uk
Business Hours: 9:00 AM – 5:00 PM Eastern Time (ET), Monday – Friday
Business Address: 63–66 Hatton Garden, 5th Floor, Suite 23, London EC1N 8LE, United Kingdom